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Shore Projects is a watch brand inspired by the beauty and fun of the British seaside. Started by a group of friends who one day noticed that none of them actually wore watches, our ambition was simply to create a timeless, quality product that could be worn every day.

All the watches are influenced by vintage designs, combined with strong modern day build quality. Using precision manufacturing processes this allows the watches to withstand the demands of everyday living. They are made with stainless steel cases and have crystal sapphire glass. The leather on the straps is of the finest quality sourced from Italy and all are waterproofed to 100m which means they are designed for swimming in the sea.

One of the most exciting features of the watches is the innovative strap mechanism that makes it easy to swap straps on a daily basis, so the look of the watch can change in just a few seconds. The idea is to create as many colours, styles and patterns as possible so that you never get bored wearing the same strap over and over again.