Today we use those lessons as our guiding principles and here is what they are:
If you are in department stores you have to double your price to allow for their margin - so we have decided to sell direct to you. The only place you will be able to buy a Shore Projects (that is real) is on our website and we have passed that fat margin onto you - our customer.
Make something that really lasts
All of our watches are built to last and withstand a bit of rough and tumble on the sand. They are all waterproof to 100m and we have a 1 year warranty on our battery powered watches and a 2 year warranty on our Automatics.
Keep it interesting
All of our straps are interchangeable with all of our watches meaning you can collect a load of different straps and change the look of your watch depending on your mood. We will also be doing a tonne of watch and strap collaborations with interesting people and brands so watch this space.
Give back & have fun
Business should be about 2 things - having fun and contributing back to society so we donate 10% of our profits to support the ocean charity Marine Conservation Society to keep our oceans and beaches clean.